Sharing our thoughts and best practices.


Monthly Archives: April 2014

Crowdsourcing and using Excel data to make maps — Moa Frygell

Screen Shot 2014-04-28 at 1.13.50 PM

2014 Kip Fellow Moa Frygell posted this on her personal blog this week. It details how she used tips from Kip trainer Mandy Jenkins to crowd-source and visualize data using a survey, Microsoft Excel and Google Maps.

Last week I tried out a tool that I’ve been familiar with for some time, but that I never really got around to doing. Skellefteå AIK is a northen swedish hockey team that has been very successful this season and last. They won the Swedish championships last year, and they are probably going to do the same this year. They won the last game in the final series 8 goals to 1 against Färjestad. Game 4 out of 7 is to night.

My collegue in Skellefteå, great hockey reporter Robert Tedestedt, did a piece last week on a kid that lives in Stockholm but who is a big Skellefteå AIK-fan. His dream was to interview the players, and Robert let him do that.
This story got me thinking. There must be plenty of Skellefteå AIK-fans all over the world. People that were born in Skellefteå, but that left for one reason or another, or anyone really who is into hockey and likes their play or a player.

So I created a form that people could fill in details of where they live and what team they support. I shared it on our webpage and in social media. Then I made a map by putting the data from Excel into Google maps. It was really very easy, and fast. The only problem was that too many people wanted to sign up so I lost control over the data collected and published over the weekend. Another problem is that settings in Escenic doesn’t allow us to embed external files. I’m going to talk to Stockholm about that.
Thanks to @mjenkins for inspiring this!

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Creating Sharable Content — Andrew Springer


Creating social media that captures people’s attention means tapping into emotion, said Andrew Springer, the senior editor for social media at ABC News who spoke recently to 2014 Kip Fellows via Google Hangouts.

“It doesn’t matter what the emotion is,” he said. “It’s called the ‘Hey, Martha! affect.’ Someone is reading the newspaper, they look up and say, ‘Hey Martha! Look at this!’”

The Columbia University School of Journalism graduate said that journalists’ competition is not just other newspapers or stations, but any company that creates content.

“Nowadays people don’t just read newspapers or turn to Walter Cronkite,” said Springer. “It’s Facebook; it’s Buzzfeed; it’s Twitter. We’re living in the attention economy. You have to capture people’s attention.”

ABC News uses social media to build its brand, Springer said. The news organization has more than 7 million Facebook likes and Twitter followers each. Facebook pulls in 70% of social traffic for ABC News.

Springer cited two types of sharing: Branded sharing, or what ABC News pushes out; and organic sharing, the things that people share on their own.

“To get people to share we want to tap into emotions,” said Springer.

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Using social media tools to break news — Sona Patel


Twitter is the tool of choice for reporters covering breaking news, but getting it right requires coordination between social media staff, reporters and even other news organizations, said Sona Patel, staff editor for social media at the New York Times who spoke Wednesday at the 2014 KipCamp.

“Planning ahead is the most important thing to do,” Patel said, citing examples from her time at the Seattle Times, including a Seattle police murder and a live-blog of city council.

Lakewood police killer

The Seattle Times won a Pulitzer in 2009 for its coverage of murders of four Lakewood, Wash., police officers. Patel’s team provided comprehensive coverage using social media tools as reporter tweeted updates throughout the day. (To see the Time’s coverage,  including tweets by reporters, click here.)

The Times and other area news organizations agreed on a single hashtag — #washooting — creating an authoritative and up-to-the-minute source for updates.

“Seattle media is very tight,” she said. “We were able to communicate with local TV  stations, etc. that this is the hashtag we want to use.”

Advance planning is key to handling social media during breaking news.

“We have communicated with (reporters) well before breaking news events about what the expectations are,” Patel said.

She suggested having a very detailed plan in place, creating potential roles for reporters, dedicating an editor to each reporter, developing a plan for how to handle tweets or do live blogs. Continue reading

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Finding Your Social Media Voice — Robin J. Phillips


People have an image of you, whether you like it or not, said Robin J. Phillips, digital director at The Reynolds Center for Business Journalism and co-founder of #wjchat, a weekly Twitter-based community of web journalists.

“ (Your brand) is not just about telling people what you’ve done and how great you are. It’s about anticipating what you can do for them and sharing that,” she said.

Phillips sees value in having a strong online presence and developing a positive reputation, both of which can be done using social media.

Two goals to remember when developing a brand online are to “differentiate yourself” and “know yourself,” Phillips said. Journalists should discover what is valuable to their career and to themselves personally, and use that knowledge to showcase themselves.

One way to determine your current online persona is to ask friends, mentors and strangers what they think and what they see, Phillips said. She demonstrated this by showing various KipCamp fellows their own Internet personas, displaying their Twitter and Facebook pages, websites and results of online searches. “I just Googled,” she said. Continue reading

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