Sharing our thoughts and best practices.


Monthly Archives: April 2015

Use Social Fixer to clean up your Facebook feed

Social fixer logo

Hillary Clinton’s official entry into the presidential race proved to be the Facebook tipping point for me.

Once again, some relatives and friends began sharing crazy stories, memes and downright sexist rants about Secretary Clinton. To a lesser extent, I had seen similar posts railing against Republican presidential candidates Ted Cruz, Rand Paul and Marco Rubio.

With the long 2016 campaign now underway, I expected once again to be forced to hide posts from certain Facebook friends (you know who you are) — same tactic I used in 2012. But I truly missed seeing nonpolitical posts and photos from those Facebook friends.

Surely, I thought, there must be a way to filter out content from your Facebook feed using key words.

Enter Social Fixer, a browser plug-in that lets users customize their Facebook feed — including the ability to hide posts automatically that contain certain key words. More than 1 million people already have downloaded Social Fixer.

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Snapchat hopes to score with Our Story after Discover slam dunk

As the NCAA Men’s Basketball Championship game looms this evening, look for an unlikely name in sports coverage to make its court side debut in Indianapolis. Snapchat is making its first Final Four appearance.

That’s a far cry from the 16 that Duke has under its elastic waistbands, but for the emerging social media giant, it’s a great venue to unveil a new game plan.

Snapchat, the purveyor of here-and-gone messaging, will be curating fan experiences at the game using its “Our Story” feature. According to Snapchat, once the photos are submitted, they will be reviewed by editors and immediately distributed to all people using the Our Story feature on their phones. They will show up as a single storyline. Not everyone’s “snap” will be used — too much content, too much repeated content, so editors will decide.

photoWhat Snapchat can’t do yet is show snippets from the game. Those rights still belong to the NCAA and Turner Broadcasting. According to Snapchat, moving forward, what it wants is the fan experience and not to replay the game. That would take a lot of negotiations with sports leagues and TV networks. There will be ads accompanying the feed because monetizing something as big as the Final Four championship is a given.

This is particularly timely for the Kiplinger Program because we’re bringing ESPN writer and social media producer Kaitee Daley to the Kiplinger Fellowship Week later this month. She’ll talk about her network’s use of Snapchat’s Discover platform and how they are pulling in sports enthusiasts with this emerging format.

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