Social media trainer and journalist Jeff Cutler taught Kiplinger Fellows how to leverage the latest social tools to research stories and engage audiences at Monday’s session of 2014 KipCamp.
“Social tools are not here forever,” he said. “Don’t fall in love with the tools.”
The most basic tools are search engines. Google is one of the best tools a journalist can use, Cutler said, in today’s technology-driven society. He suggested setting up Google Alerts to get notifications from news outlets and sources.
“Google is king/queen,” he said. “It’s free, accurate mostly, comprehensive . . . Alerts do the work for you. You must be smart about choosing phrasing but you get better at it over time.”
He doesn’t recommend Bing, which he said means “Bing Is Not Google.” It is more commercial in nature.
He also suggested using several search engine aggregators, including Addict-o-matic and DuckDuckGo. A synopsis of search engines is at www.allmyfaves.com/blog/allmyfaves/top-10-alternative. Continue reading